If you want to advertise a house online in Australia, you don’t have many options. Just two companies dominate the market.
Australia’s largest property listings platform, realestate.com.au, belongs to digital media company REA Group, which is majority-owned by Rupert Murdoch’s US-based media conglomerate News Corporation (News Corp).
REA claims average traffic of 11.9 million viewers per month, substantially more than that of its nearest rival, Domain.