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Liverpool Echo
Liverpool Echo
National
Beth Ure

Mum who dresses Instagram celebs opens boutique

A mum who has built a business selling clothes online and dressing influencers never thought she would open her own shop.

Natalie Brumby told the ECHO she is 'so excited' to finally open a boutique in Ellesmere Port. The fashion brand has been available online for years, and you can pick up pieces from the brand in shops like New Look and on ASOS, but they're finally opening a bricks and mortar shop next month.

The brand offers clothes for a range of ages, with everything from loungewear to occasion dresses up for grabs. It was launched by CEO Natalie Brumby, 41, back in 2018, and has since shot to fame, with influencers like Paris Fury, Talia Oatway, and Nicola McLean wearing their designs.

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