A mum-of-two from Wigan has praised Iceland for helping families with free food amid the cost of living crisis. Zoe Riley received not one, but two free items in her online shopping order, just because they were short dated.
The 33-year-old shared her bargain on the Yellow Sticker Society Facebook group, where shoppers often share their bargains and reduced food finds, writing: “Some freebies on my Iceland online shop today.” The picture showed a pack of four quarter pounder beef burgers and maple BBQ pork loin steaks which had been reduced in her order.
Yellow stickers displayed the original price of £3.85, which was reduced to £2.50. However a second sticker read: “This product is FREE as it’s short dated.”
