Supplements are no cottage industry: an estimated third to nearly half of Australians regularly take vitamins or minerals.
Hawked by the likes of the Kardashian-Jenner clan, vitamin gummies have in recent years found popularity among millennials and zoomers, who are more receptive to supplements in the form of “powders, liquids and gummies” than older generations. Gwyneth Paltrow’s Goop – no stranger to dubious health trends – sells its own line of such supplements.
