The multi-club ownership (MCO) model in soccer has gained significant traction in recent years, showcasing its potential to enhance both on-the-pitch performance and off-the-pitch operations. Private equity funds are increasingly entering the soccer landscape, indicating a potential rise in the prevalence of the MCO model.
George Syrianos, CEO of Fenida, a specialized soccer strategy and analytics consultancy, highlights the advantages of MCOs. Owners can diversify investments across various markets, leveraging synergies in player recruitment, sponsorships, and branding opportunities. Syrianos emphasizes the holistic approach to player recruitment within MCOs, creating value throughout the process.
