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The Guardian - UK
The Guardian - UK
National
Zoe Wood

Mugs, flags, biscuit tins: coronation generates a princely sum for UK business

A coronation crown at the Emma Bridgewater pottery factory in Stoke-on-Trent, Staffordshire. The company’s founder said many people ‘put aside their politics’ for royal events.
A coronation crown at the Emma Bridgewater pottery factory in Stoke-on-Trent, Staffordshire. The company’s founder said many people ‘put aside their politics’ for royal events.
Photograph: Jacob King/PA

In Stoke-on-Trent, the potters are working seven days a week, while in Knaresborough strings of bunting are whizzing through machines. In London, icing “artists” are painstakingly decorating Westminster Abbey-shaped biscuits.

It’s a race against time to fill customer orders as the clock ticks down to King Charles III’s coronation. Buoyed up by the public’s enthusiasm for last year’s platinum jubilee, businesses are cranking out memorabilia, decorations and party food ahead of the blockbuster royal event.

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