The offsite ends on a Thursday. Two days of market analysis, a chosen strategy, a deck that survives every question in the room, and a leadership team that leaves aligned. On Friday, everyone returns to a job that has not changed at all.
Muge "Emma" Cody has watched that Friday come around more times than she can count, and it has shaped her view that a strategy's fate is rarely decided in the room. It is decided after, in the discipline of the pipeline, the follow-through on capture, and the harder work of getting systems and teams that were never built together to function as one, under pressure. Producing a sound strategy is rarely the scarce resource. Most competent teams can do that. What is scarce is the execution.
