If you’ve looked down in the last couple of years, you’re bound to have noticed a lot of Hoka shoes on a lot of feet.
Hoka shoes are everywhere, from town to trail and from street to summit, and while you might be accustomed to outlandish color schemes and midsoles thick enough to rival your favorite camping mattress these days, this brand’s distinctive shoes looked pretty far out when they first burst onto the trail-running scene.
