London, once a city ruled by tote bags, is having a crisis of self at the moment. Bag accessories are booming, with the great Labubu takeover of 2025 infecting Londoners left, right and centre — even those who originally seemed sound of mind. These bizarre, childlike adornments require proper bags with proper handles, and so the cult London tote risks fading into obscurity.
But some styles still refuse to die. There are a handful of London totes which are so popular, so deeply woven into the fabric of the city, they will outlast us all. When the world ends and London turns to dust, a Jimmy Fairly bag will be the first thing to be pulled from the wreckage.
