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Tom’s Guide
Tom’s Guide
Technology
Tony Polanco

‘MSRP is a myth’? I disagree — here’s how to find a GPU and avoid the RAMageddon markup

Nvidia Intel Corporation RAMageddon AMD Best Buy Newegg Tom Guide
MSI Nvidia GeForce RTX 50-series cards at CES 2025.

Building or upgrading your PC isn’t easy nowadays, thanks to the ongoing RAM crisis — or RAMageddon. Due to the global shortage of GDDR7 memory and the growing demand for AI-capable hardware, GPU prices continue climbing — seemingly with no end in sight. If you’re a tech nerd and gamer like me, this isn’t a fun time for our favorite hobby.

While Nvidia says all RTX 50-series GPUs will 'continue to ship,' stock and supply tell a different story. Right now, it’s virtually impossible to find popular graphics cards like the RTX 5070 Ti at its original $749 price, or find it at all.

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