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The Guardian - US

Business

Eric Berger

MSNBC faces uncertain future amid Comcast sale and Trump election win

MSNBC Comcast Donald Trump Donald Trump Jr. Elon Musk Joe Scarborough Fox News Jeff Jarvis United States CNN

a building in front of trees — The Comcast/NBCUniversal building in Los Angeles. Photograph: Étienne Laurent/AFP/Getty Images

For years, the cable news channel MSNBC has been a reliable liberal voice in the US media landscape, but amid the return of Donald Trump to the White House and its own business upheavals the network is now in crisis.

The world’s richest man, and close Trump ally, Elon Musk has even – possibly jokingly – repeatedly publicly touted the idea of buying MSNBC after the parent company of the channel, Comcast, recently revealed that it would spin off the cable news network.

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