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Lifestyle
Andrea Carrillo

MSCHF wants you to 'Eat the Rich' with its billionaire popsicles

MSCHF is at it again. Following a Vans lawsuit and a “Super Normal” sneaker begging for another lawsuit from Nike, the Brooklyn-based collective has just been saving space for dessert. MSCHF wants its fans to quite literally “Eat the Rich” through an ice cream truck that’ll hit the streets in New York City and Los Angeles.

That’s one rich treat —

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