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The Guardian - US
The Guardian - US
Business
Jeremy Barr

MS NOW gains viewers after name change, but owner revenue declines

MS NOW Versant Mark Lazarus NBCUniversal MSNBC
MS Now billboard
An MS Now billboard in New York’s Times Square on 17 November 2025 after MSNBC rebranded to spin off some of its cable channels into Versant. Photograph: Michael Nagle/Bloomberg via Getty Images

The US’s biggest liberal-leaning network, MS NOW, has seen double-digit viewership gains since rebranding from MSNBC, the company’s CEO claimed on Tuesday.

“Since the rebrand to MS NOW in the fourth quarter, that momentum has not only held, it has accelerated with double-digit growth in total viewers since November,” said Mark Lazarus, CEO of MS NOW parent company, Versant.

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