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Liverpool Echo
Liverpool Echo
Entertainment
Josie Clarke & Kate Lally

Mrs Hinch forced to make Instagram change after complaints

Cleaning influencer Mrs Hinch has been forced to make an Instagram change after failing to make it clear to followers that she was advertising her own products.

The internet sensation, whose real name is Sophie Hinchliffe, has a huge 4.6m followers on her account which is filled with cleaning tips and tricks. On January 7, 2022, she posted posted a story featuring a notebook filled with writing and the text: "If you're a little mad like me tap here for yours."

Clicking the link on the story took users to the relevant product page on the Amazon website and the video ended with the front cover of the notebook which stated "Mrs Hinch Life in Lists" while she stated: "In my own notebook of course."

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