Life's most intense moments have been revealed – including getting married, meeting your celebrity crush, and watching a sports team play a make-or-break match.
A poll of 2,000 adults found, on average, they experience 11 of these situations each year – with moving house, going through a breakup, and getting a promotion also high on the list.
Buying a property, getting a pet, falling over in public, and sending a message to the wrong group chat, were cited as other nail-biting moments.
But despite the intensity around these occasions, 28% use them as an opportunity to come together and spend time with friends and family – while 22% see it as an excuse to enjoy food and drink with others.
The research was commissioned by Philadelphia to celebrate the launch of its new “Intense” flavour range.
Teaming up with celebrity chef, TV presenter, and DJ, Gok Wan, the gourmet cream cheese brand is touring the UK with a pop-up experience – inviting members of the public to experience intense flavour combinations.
Nancy Galvin, at Philadelphia UK, said: “Life is full of moments of intensity, but whatever the occasion, it’s clear that the nation likes to mark it with food.
“With this in mind, we’re bringing the new bold flavours to the UK with a foodie pop-up tour that kicks off in London at Southbank Observation Point.
“People can come down and experience unique flavour combinations, courtesy of the wonderful Gok Wan.”
Of those who experience an increase in heart rate during these moments, 57% enjoy them – with only 8% claiming not to.
More than a quarter (26%) embrace these intense moments, with 38% claiming it makes them excited.
It also emerged that two-thirds experience these particular feelings of intensity up to several days after the moment has happened.
When it comes to dealing with an intense moment, one in three would prefer to bite into a snack than their nails (14%).
And 32% prefer a crispy texture, while 26% would opt for something creamier, according to the OnePoll.com study.
Commenting on the pop-up restaurant, Gok Wan said: “I love hosting friends and family, especially for stand-out moments in life – so getting involved with the pop-up tour is right up my street.
“I want to help people elevate intense occasions, and encourage them to take a moment to enjoy them.”
TOP 15 INTENSE EVERYDAY MOMENTS:
- Moving house
- A break-up/divorce
- Buying a property
- Your wedding day
- A family feud
- Proposing to your partner/getting proposed to
- Watching your team play in a make-or-break match
- Getting a promotion
- Falling over in public
- Getting a pet
- Meeting your celebrity crush or idol
- The series finale of your favourite show
- Sending a message to the wrong WhatsApp chat
- Watching a sex scene in a TV show/film with your parents/children
- Finding some forgotten money in your pocket
