Movie revenue poised to climb this year

Ms Jina is optimistic that the industry will become more vibrant in the second half as more Thai and international blockbuster films hit the screens.

The outlook for the film industry in the second half of the year is promising, according to leading Thai movie studio GDH 559 Co Ltd.

The industry was flat in the first half of the year, continuing a trend seen since the pandemic, said Jina Osothsilp, chief executive of GDH 559.