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Benzinga
Benzinga
Business
Chris Katje

Move Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers

SydneySweeney.AE.MarthaStewart.Shutterstock

Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another partnership lined up with an iconic 84-year-old who could help with brand awareness among an older crowd.

• AEO stock is showing exceptional strength. Check out the latest moves here.

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