
Ask anyone to name the most luxurious car they can think of and I'll bet good money they say Rolls-Royce. But having spent some time with the BMW i7's new Theater Mode, which includes a 31.3-inch 8K screen that gracefully slides down from the roof, they may have to revise that opinion.
There's no real RRP when it comes to a Rolls, while customers can specify pretty much any conceivable option they can dream up, so long as the budget stretches. But dig a little deeper and you’ll notice BMW has a big part to play in the story.