Quiet luxury might’ve taken the interiors world by storm as one of the biggest trends of the last few years, but as we shift toward more characterful, colorful, personality-filled interiors, luxury has also gotten louder.
The loud luxury trend is a style that still has the elegance of quiet luxury, but rather than being hushed with neutrals and natural textures, it’s about being bolder with color and pattern.
But which colors suit this emerging trend best? Renowned paint brand Sherwin-Williams has created its own rendition of the look with its recently launched Loud Luxury palette. Its livable, layered scheme is not just made up of bold shades – warm neutrals are mixed in among dark, sophisticated tones that say luxury, loudly.
First came the quiet luxury trend, which focused on hushed tones, rich textures, and understated elegance, but in recent months, loud luxury has become the go-to choice among designers looking to embrace opulence in a more maximalist way. Characterized by confidence, from rich room colors to bold furniture choices, it's a look that balances elegance with a playful boldness.
Emily Kantz, Marketing Manager at Sherwin-Williams, says, 'Loud Luxury reflects a growing desire for self-expression in the home, embracing bold color, contrast, and individuality. As consumers move beyond quiet luxury, this palette encourages personality-forward spaces that feel intentional, confident, and emotionally rich.'
But how do you channel the ever-popular trend through one liveable yet luxurious color palette? Emily says, 'Loud Luxury can be introduced through high-impact moments like accent features, entryways, powder rooms, or statement furniture pieces. Starting small allows homeowners to experiment with bolder hues while maintaining balance throughout the space.'
Alongside Garden Gate, a dark moss green, the palette also includes Rojo Marrón, a deeply luxurious burgundy with notes of brown, Pachyderm, a cool gray hue, and Big Dipper, a not-quite charcoal that feels completely heritage-inspired.
Balanced with contrasting textures like chrome and rich wood (Krylon's Metallic Silver and Minwax's Dark Walnut Stain are featured in the mix), the loud luxury palette is the perfect balance of moody paint colors and luxurious finishes. It's a ready-to-use scheme that's both bold and livable. Picture an elegant dining room enwrapped in Rojo Marrón, paired with a mid-century dining table washed with a dark walnut stain, all brought together with a dramatic Art Deco light fixture.
When decorating with the moody color palette, Emily suggests, 'Pair rich, saturated colors with layered textures, mixed materials, and thoughtful lighting to create depth. While Loud Luxury embraces boldness, grounding elements like natural finishes or subtle neutrals help keep spaces feeling cohesive and livable. It's not about clutter or chaos, but about confidently curated spaces that reflect individuality and a dose of drama.'
Loud Luxury-Inspired Picks
Inspired by the seven hues in Sherwin-Williams' loud luxury palette but not looking to pick up the paintbrush? These decor buys will instantly bring the same sophisticated, playful look into your home.
Inspired by vintage designs, this silver catchall tray is perfect for an entryway or bedside table. Art Deco in feel, it's quietly luxurious yet enduringly chic.
Made from rich burgundy linen, Quince's duvet cover set will instantly cocoon and envelop a bedroom, providing everlasting richness that quietly comforts.
For a dose of decadence that radiates timelessness, try this decorative green vase. With a sleek glaze and chic shape, it'll elevate a simple mantel or shelf set-up in seconds.
Scatter warm wood accents amongst moody colors for a homage to the Loud Luxury palette. Designed by Studio McGee, this charming wood tray might be simple, but it's guaranteed to elevate your coffee table set-up.
Inspired by Garden Gate but weary of a moody paint color? Try this dark olive throw for a similar dose of richness that doesn't compromise your current design.
Featuring a delicate fringe, the Abbey pillow cover is made from smooth silk. A quick way to add some luxury to a living room, it's best paired with a soft burgundy throw.
Sherwin-Williams' loud luxury palette is dark, moody, and irresistibly seductive. Featuring a range of shades from deep burgundies to more livable pale grays, it perfectly balances light and dark and everything in between, and of course, pays homage to the timeless aesthetic we all know and love.
