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Latin Times
Latin Times
Lifestyle
Alicia Civita

Move Over 'Glass Skin': 'Latina Glow' Is the New Beauty Standard - RESEARCH

Neutrogena Hispanic United States

MIAMI — The "glass skin" trend may have dominated global beauty for years, but a new study by the Hispanic Marketing Council, powered by Neutrogena, shows that Latina women in the United States are quietly setting a new standard. Known as the "Latina glow," this beauty movement is built on authenticity, cultural heritage, and skincare rituals that mix family traditions with modern innovation.

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