Fibre has really been given its flowers in the last year. And deservedly so. After decades spent playing second fiddle to its flashier nutritional siblings (hello, protein and healthy fats), in 2025, we were met with the realisation that 96% of people in the UK aren’t eating enough fibre, with knock-on effects for our digestion, immunity, gut health and risk of chronic disease.
That stat became the spark behind one of the year’s buzziest nutrition trends. Fibremaxxing, which gained traction on TikTok, took the wellness world by storm for its simple, nutritionist-approved goal of moving all of us closer to the recommended 30g of fibre per day.
