After the social media rampage of Duolingo's crazed owl, I was suffering some serious brand mascot fatigue. His threatening persona and omniscient presence were enough to put me off for good, until I met Niles, the new face of the rubbery, holey shoe brand, Crocs.
With the recent popularity of Apple's Lil' Finder Guy, it feels like brand mascots are back in a big way, moving from the tired internet meme trope to something more wholesome. While Niles has only just hatched, I can see him quickly becoming my favourite of the brand mascot bunch.
