Move over crypto. Booze is back.
For the first time in more than three decades, Super Bowl viewers will see ads from alcohol brands other than Anheuser-Busch InBev SA. In June, the Budweiser brewer gave up its rights as the exclusive alcohol brand in the big game, giving other beer and liquor makers a turn in the spotlight.
“We’ve been waiting over 30 years for this moment,” said Sofia Colucci, global vice president of marketing for the Miller brands at Molson Coors Beverage Co. “It took us less than 30 seconds to decide that we wanted to buy an ad.”
