Maserati can be described as a bittersweet story within the Fiat group. It has historically been a luxury car marque closely associated with Ferrari and the best of the Italian automotive industry. After decades of racing and several ownerships, the marque became part of Fiat in the 1990s and a lot has happened since then.
The arrival of Italy's largest automaker has meant many opportunities and challenges. On the one hand, Fiat brought in not only cash, but also its factories and global presence. Maserati could therefore finally breathe thanks to these resources and capabilities. On the other hand, the arrival of the Agnellis also meant more bureaucracy and less flexibility.
