Motherwell chief executive Alan Burrows says there has been an '800 per cent' uptake in replica kit sales this summer, compared to last season.
And he says that represents their most successful new kit launch ever.
The Fir Park club's new-look 'throwback' strip by Macron, which harks back to a by-gone era with a wide amber stripe on an otherwise claret shirt, has proved to be a huge success with fans.
