Giorgia Meloni has successfully rebranded her Brothers of Italy party as the country’s dominant conservative force, without fully expunging its post-fascist roots. Her right-wing coalition was on course to win a majority of seats after Sunday’s general election, making her the favourite to become Italy’s first female prime minister – and its first far-right premier of the postwar era.
The new darling of the Italian right summed up her personal brand in a now-famous tirade at a rally in 2019, which went viral after it was remixed into a dance music track.
