An email from Camp Pa-Qua-Tuck, a camp in Center Moriches for children with special needs, launched a chain of events that resulted in a mother-son duo from Manorville, N.Y., starring in a nationwide social media campaign for a razor designed for a caregiver to shave someone who needs help with daily tasks.
Dorothy Elliott, 51, a customer service representative for the Internal Revenue Service, uses Gillette's new Treo razor to shave her son Anthony, 20, who has Down syndrome, in a video the company is featuring on YouTube, Facebook and Instagram.
Dorothy Elliott connected with Gillette's production company after she received an email from Camp Pa-Qua-Tuck in January asking for any families interested in the new razor who might want to be part of the advertising campaign to coincide with the August launch of the product. "I wanted at the time to get my hands on one," she says. "They actually sent me a bunch of them so we could really try to test them out. Before you knew it, I had this group of people in my house doing pictures and video."
