The Natural History Museum was the most visited UK museum in 2021. The Association of Leading Visitor Attractions (ALVA) has revealed that the London museum had a 21% increase in attendance, with 1,571,413 visitors last year making it the most popular indoor attraction in the UK.
It has achieved this despite being closed for five months of 2021 due to the coronavirus pandemic. Museum director Doug Gurr said: “I couldn’t be prouder of these phenomenal figures given the enormous challenges posed by the pandemic – not least the closure of the museum for more than five months.
“It is testament to the hard work and resilience of all our staff who ensured visitors had the same world-class welcome and experience as well as the innovative public programme offering which included three temporary exhibitions: Our Broken Planet: How We Got Here and Ways to Fix It, Fantastic Beasts: The Wonder of Nature and Wildlife Photographer of the Year. We are grateful to the Department of Digital, Culture, Media & Sport for their much-needed ongoing support which enabled us to achieve these figures, this will remain critical as we continue our recovery.”
