Fears of a “generosity crisis” have dogged nonprofit fundraisers for much of this century as they experienced precipitous drops in U.S. household donations. The results of a new poll suggest most Americans gave at least a little to some charities in the past year but offer mixed signals for those hoping to improve giving trends.
The survey, released Tuesday by The Associated Press-NORC Center for Public Affairs Research, found that about three-quarters of U.S. adults say their household contributed money to a charitable organization. But about one-quarter of respondents said their household had donated $0 to charitable organizations. Most Americans who donated said they gave $500 or less, far below “major gift" territory for even the smallest nonprofits.
