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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

Most people use AI like Google — but ‘Architects’ use this 3-step shift instead

ChatGPT and Google side-by-side.

Since ChatGPT exploded, the way we search has quietly changed. Google still dominates — but more people are now turning to AI for everyday questions.
Treating a chatbot like a glorified search bar, though, means missing most of what it can actually do.

AI assistants like Gemini and Claude now have built-in web search, but that’s only a small part of their value. After months of testing these tools across real-world tasks, it's clear people are starting to split into two very different types of AI users: the "searcher" and the "architect." I've seen the differences firsthand.

Here’s how to start getting more out of AI — and move beyond just searching for answers.

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