A new study from Aldi and YouGov has found that more than three quarters (77%) of new parents across the UK are worried about the cost of essential baby products for their newborn. More than half (55%) of new parents have struggled to afford essential products for their babies, with 3 in 10 (29%) cutting back or going without food themselves to afford essentials for their newborn.
The impact appears most profound on new parents in Yorkshire and London, where 69% and 59% are struggling to afford essentials for their baby, respectively. Aldi has announced it will be supporting new parents in need by donating essential baby items to charities across the UK.
The supermarket will be donating 80,000 items from its Mamia range, including nappies and baby wipes, to charities and foodbanks that help new parents on low incomes.
