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TechRadar
TechRadar
Mark Wilson

Most iPhone 16 buyers will be upgrading for one simple reason, new study says – and it isn’t Apple Intelligence

Apple Apple Intelligence CIRP United States WhatsApp
An image of an iPhone 15.

Thinking about upgrading to the iPhone 16? You certainly aren't alone, as we speed towards Apple's launch event on September 9 – but a new study has broken down why most of us are considering taking the plunge.

A new report from CIRP (Consumer Intelligence Research Partners) reveals the results of its survey, which asked respondents why they were upgrading to a new iPhone (in the year up to June 2024).

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