The ‘London banana’, a curved corridor of highly desirable areas in the capital, went viral last week, after author Saul Sadka suggested on X that it represented the best places to live and frequent in the city. While the merits of Sadka’s map have been much-debated, Rightmove’s latest data finds that eight of the capital’s most in-demand areas actually lie outside of ‘The Banana’.
The new data suggests that, in reality, affordability is a key factor, and seven out of the 10 most in-demand areas have an average asking price below the London average of £666,980. It seems that while many might aspire to live in ‘The Banana’ areas, price constraints mean location and value for money are prioritised over a sought-after postcode.
