The EU and UK pledged to reduce food waste, in line with the UN’s goal to halve global food waste by 2030. With most (approximately 53%) of total food waste in European countries occurring in homes, this stage of the food chain presents the most significant challenge due to the need for widespread behaviour change.
Although consumer food waste is a complex issue influenced by factors such as people’s knowledge, habits, social norms and food supply chain efficiency, reducing household food waste is achievable.
