A whopping 54 percent of American consumers would stop using a brand after just one bad experience, with millennials in the majority (57 percent).
A recent poll of 2,000 U.S. adults found inconsistent or obsolete online product information to be the No. 1 deal-breaker (24 percent) for consumers to “break up” with a brand they use.
However, half (51 percent) also said a great online or social media experience, such as fast replies to their questions, funny posts, and detailed how-to videos, would convince them to give the brand another try.
