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Fortune
Fortune
Ruba Borno

Most AI investments fail—here's what the winners get right

ruba (Credit: courtesy of Amazon Web Services)

Generative AI stands apart from previous technological shifts: it’s fundamentally reinventing how businesses operate at breathtaking speed. What took farming mechanization decades—reducing agricultural workers from one-third of the U.S. workforce to 1%—AI is accomplishing in months.  

Yet despite billions in investment, most organizations still struggle to move from pilot to production to adoption. In fact, according to Gartner® research, “in 2024, 60% of GenAI POCs were abandoned upon completion¹.”  

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