Mortons well-fired crispy roll could live to fight another day after an MSP said he had scoped out potential buyers for the troubled Scots bakery.
The Glasgow firm, known for its Starship-aping "We Built This City on Morton's Rolls" slogan, ceased trading as it entered administration last week, putting 250 jobs at risk. It supplied baked goods to a number of businesses across Scotland, including German discounters Aldi and Lidl.
Since the firm entered administration on March 3, calls have been made for the firm to be rescued. Hope could be on the horizon after Labour Glasgow region MSP Paul Sweeney said he had engaged in "positive" talks with "angel investors" – would-be buyers who would invest in the firm in exchange for a share of its business.
