Supermarket chain Morrisons has signed a new delivery deal that allows customers to receive food and groceries within 30 minutes or less. The 'multi-year' partnership has been signed with delivery firm Gopuff and customers can order Morrisons food from its site today.
Morrisons already offers a delivery service through Amazon but the new deal will provide customers with more delivery options. Gopuff will now sell Morrisons' fresh food, own-brand and branded products from its own website.
Under the partnership, Morrisons will control the manufacturing, wholesaling and retailing while Gopuff will control the delivery supply chain. Gopuff currently delivers to more than 20 cities in the UK.
