Morrisons has rolled out its new Morrisons More Card loyalty programme, which includes the return of the Morrisons Fivers. Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.
"The new More Card - which replaces the My Morrisons scheme - will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping. The card will also give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites. "
The new More Card, which can be used as a physical card or app, has been trialled in a number of stores over the last few weeks. Customers will be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station. Examples of points available this week include:
