Morrisons has rolled out its new Morrisons More Card loyalty programme, which includes the return of the Morrisons Fivers. Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.
"The new More Card - which replaces the My Morrisons scheme - will enable customers to earn points on selected purchases, including fuel, and redeem those points for fivers off their shopping. The card will also give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites. "
The new More Card, which can be used as a physical card or app, has been trialled in a number of stores over the last few weeks. Customers will be able to earn points on selected products and counters in store and online as well as earning five points for every litre of fuel purchased in a Morrisons petrol filling station. Examples of points available this week include:
- 100 More Points for every five pack of doughnuts (89p)
- 500 More Points for every £5 spent at the pizza counter
- 600 More Points for every £6 spent in a Morrisons café
- 100 More Points for every British BBQ meat pack from the butcher’s counter.
Once a customer has saved 5,000 points, they will receive a Morrisons Fiver which can be redeemed on a future shop, in store or online.
More Card customers can also benefit from:
Personalised offers - App users will be able to activate their offers on their device while card users will receive vouchers at the till that can be redeemed on a future purchase
Surprises - Surprise offers will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween
Basket Bonus - When a customer scans the app or swipes their card they may be in with a chance to ‘bag a bonus’ offer. It might be money off a shop or a treat from a Market Street counter.
