From today, Morrisons is to introduce a range of entry-level products into its convenience stores across the UK, in a move believed to be a first in Britain. The Savers products will be available in over 500 Morrisons Daily stores and will be the same price as in Morrisons supermarkets.
The roll-out will start with 10 products including washing up liquid, toilet rolls and sausages followed by a further 30 products in the coming weeks. The additional items will include key essentials such as eggs, ham, juice, butter, cheese and mince.
Morrisons is also cutting the price of 18 high-volume products in its Morrisons Daily stores from today including both 2 and 4 pint milk, bread and tomatoes.
