Morrisons shoppers are set to save money and earn rewards on their spends as a new loyalty app rolls out to customers. It comes as customers have shared how ‘challenging’ it is for them at the moment, amid the cost of living crisis.
As a result, the supermarket giant has unveiled a new and improved ‘My Morrisons’ app - a revamp of the instant rewards scheme that was previously in place.
The new scheme offers customers more relevant deals, easier navigation and the introduction of surprise bonuses.
READ MORE: Tesco shoppers using easy hack to get £10 back off their receipt
Morrisons say they’ve changed their regular offers to focus more on the categories that customers have told us they appreciate savings in the most, including meat, dairy and ‘impulse’.
The look and feel of the app has also been improved to make it easier and quicker to use, adding the My Morrisons barcode to the home screen so it is quicker for customers to find at checkout and the registration process has also been simplified.
Shoppers will be in for surprise offers too, which will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween, while a ‘basket bonus’ will see customers be in with the chance to win extra offers when they scan the app or swipe their card at the till. These deals could be money off a shop or a treat from one of the Market Street counters.
In addition, other online services such as Morrisons.com and Food to Order are now easier to find under the ‘services’ tab on the app, keeping everything in one place.
This summer, My Morrisons customers will also be invited to participate in our six week collector scheme. This will enable them to receive a significant money-off voucher at the end of August if they have met the criteria and shopped in four of the relevant weeks.
Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop. We have taken on board customer feedback about which categories are the most relevant and have also introduced unexpected surprises to put a smile on our customers’ faces.”
The My Morrisons App can be downloaded from the Android or Apple stores. Customers can register online at www.mymorrisons.com for the website experience or can continue to use their physical card for paper vouchers that will be printed at the till when they shop. Existing Morrisons card users will need to update their app for the new My Morrisons experience.
READ NEXT:
- Co-op shoppers can save over £8 with freezer filling deal that costs a fiver
-
Iceland shoppers can get four teatime favourites for £5 - plus free Crayolas
-
How to make the most out of Asda’s 5 for £5 deal and save up to £7.50
-
Morrisons making huge change to cafe menu making them cheaper than Wetherspoons
-
Five supermarkets that will give you up to £20 off just for signing up
