Morrisons is trialling an update to its loyalty card scheme in North East stores from today.
The retailer is following the lead set recently by both Sainsbury’s and Co-Op in introducing cheaper prices for members of its loyalty programme. All three retailers are hoping the changes will emulate the success of Tesco’s Clubcard Prices, which offers reductions for loyalty card holders not available to those who do not join up.
Morrisons could not confirm which stores have been chosen for the trial of the return to the More loyalty card, but as the grocery giant has fewer than 30 stores in the North East, most will be taking part in the pilot. The scheme is expected to be rolled out nationwide in the summer.
