Morrisons is trialling a major shake-up of its loyalty scheme which would see shoppers allowed to collect points once again.
The supermarket scrapped its Morrisons More card in May 2021 and replaced it with the cardless My Morrisons app.
The Morrisons More scheme allowed customers to collect points, which they could then use to spend in stores and online.
But the My Morrisons app instead gives shoppers personalised discounts and offers in stores.
Morrisons told The Mirror it will test out a revamped version of its loyalty programme in more than 20 stores in the North East from tomorrow.
This follows a successful test run with staff, with a nationwide rollout expected in the early summer.
The new version will bring back points and More Card Fivers - customers need to earn 5,000 points to get to a More Card Fiver, which is worth £5.
Shoppers will also be able to earn five points for every litre of fuel purchased at Morrisons forecourts.
The supermarket confirmed the name being proposed is Morrisons More once again.
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A Morrisons spokesperson told The Mirror: “We are continuing to invest in our loyalty scheme to make sure it offers our customers great value and builds on the popularity of My Morrisons Exclusives.
“We are currently conducting a trial in order to listen to customer feedback before we roll out any changes nationally.”
We've asked Morrisons if it plans on bringing back a physical version of its loyalty card and we're awaiting a response.
Under its current loyalty scheme, new members are no longer sent physical cards - instead, they need to use its app.
The relaunched scheme comes after Sainsbury's and Co-op started offering lower prices for members of their respective loyalty schemes, in a similar move to Tesco Clubcard Prices.
Morrisons shoppers currently get personalised rewards through its loyalty app, which can include exclusive discounts and money off products.
Since the cost of living crisis began, the supermarket price war has ramped up significantly with major chains offering major discounts and incentives to attract customers.
Many of the major chains including Morrisons, Waitrose and Morrisons have announced price reductions and freezes on their products.
The UK’s biggest supermarket Tesco ramped up its price match campaign with Aldi, adding a further 50 items to the list.
