Morrisons is offering customers Too Good To Go 'Magic Bags' full of food items worth up to £10 for just £3.09. The bags are now available in all of the supermarket's 397 cafés across the UK and come packed with either warm or cold food.
Each bag is on a first come first served basis and has a value of up to £10. But shoppers can get their hands on one for the price of £3.09 through the free Too Good To Go app.
All items from the Morrisons café English breakfast can be included in the hot Magic Bags such as bacon, beans, hash brown and sausages. Sweet treats including strawberry cheesecake, apple turnover, vegan fruity flapjack, lemon drizzle loaf and more make up the cold Magic Bags.
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The supermarket's initiative is in a bid to prevent food waste. “By working with partners such as Too Good To Go, we aim to cut food waste by 50 per cent by 2030,” Morrisons food service category director, Sian Whittle, said.
“Our customers have responded really well to the Magic Bags we currently sell and by expanding our offer to include both our cafés and Market Kitchen we can help cut food waste while also helping customers to save money.”
In 2019, Morrisons became the first major supermarket in the UK to offer customers food that has gone past its best before date via the Too Good To Go app - including unsold fruit, veg, bakery and deli items. In the years that have followed, almost 750,000 Magic Bags have been sold through the app - saving more than 400 tonnes of food from going to waste.
The app has been going for several years now, partnering with various shops and restaurants to buy and collect food that hasn't managed to sell during the day.
The supermarket is also introducing Too Good To Go in 17 of its Market Kitchens where customers can get a breakfast Magic bag worth £10 for the price of £2.50. Evening Magic Bags are also on offer, at a value of up to £14 for £4. Both have hot and cold options.
How to get a Magic Bag:
For just £3.09, you can get surprise surplus grocery items, from fruit and veg, to milk, cheese, bread and baked goods.
To get a Magic Bag simply:
- Download the free Too Good To Go app
- Search for your local Morrisons store
- Reserve and purchase your Magic Bag for £3.09
- Collect your Magic Bag of unsold food worth at least £10 in your allotted time slot
A Morrisons spokesperson said: "Waste less and spend less with Too Good To Go and Morrisons. Simply download the Too Good To Go app and pick up a Morrisons Magic Bag. You'll enjoy £10 worth of food for just £3.09, so you can rustle up a delicious low-cost family feast and stop food going to waste. Keep scrolling for tonnes of inspiration to turn your Magic Bag ingredients into delicious meals.
"We were the first supermarket to partner with Too Good To Go back in November 2019. Our partnership allows us to help customers on a budget, as well as providing another channel to reduce food waste. Instead of food being wasted as it hits its best before date, it is now packaged into Too Good To Go Magic Bags for UK shoppers to rescue from Morrisons stores across the UK."
Click here for more information and to download the app.
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