Morrisons has told customers of changes to its My Morrisons loyalty scheme. Shoppers will see more offers on the kind of products they want, as well as changes to the app itself.
There is no change to the way the My Morrisons app and physical card is used, but shoppers will see more offers on meat and dairy products. The supermarket is also launching a new category of 'surprise offers' - like discounts on flowers at Mother’s Day.
It is also bringing in a "Basket Bonus'. This means when a customer scans the app or swipes their loyalty card they will now be in with a chance to bag a bonus offer, MirrorOnline reports.