Morrisons has revived its 'More' loyalty scheme in a bid to attract shoppers back to its stores, following a trial in the North East earlier this year.
The popular Morrisons Fivers perk, which lets you redeem points for £5 vouchers to spend in store or online, is making a comeback as the grocery giant attempts to stop flagging sales. However, you'll now only be able to earn points on fuel and other selected products, not your whole shopping basket.
The retailer is following the lead set by both Sainsbury’s and Co-Op in beefing up their loyalty programmes. All three retailers are hoping the changes will emulate the success of Tesco’s Clubcard, which has 20 million members.
