We see them everyday, on shops, products, adverts... But do we really actually see them - we're talking about supermarket logos and branding. Every time you drive or walk up to a store, the logo will be there. It's often there on own brand products, bags, even coffee cups, so would you notice if one changed?
Some of the biggest names on the high street have been tweaking their logos but is it worth the money and effort if most of us haven't even noticed the changes? And you really don't see the updates until you have them side by side.
Big supermarket names including giants such as Asda, Aldi and Morrisons have been 'tinkering' with their logos over the years. Some changes have been obvious, others may have gone under the radar. But, it seems, some shoppers have been more observant when it comes to branding and have highlighted some these changes on TikTok.
