The school holidays can be a difficult time for families as many low-income households may experience food poverty and social isolation. But Morrisons has announced that it will donate £100,000 of food to help tackle what’s known as ‘holiday hunger’.
Community champions from the supermarkets are set to partner with local schools, community groups and The Holiday Activities and Food Programme (HAF) to help prevent school children going hungry over the summer break.
Every one of Morrisons' 497 stores will be supporting the scheme by donating nutritious food to local holiday clubs being held across the country, making sure each child gets a decent meal.
Morrisons says teams will work closely with local holiday clubs to identify and provide the foods they need the most such as fresh fruit, cereal, sandwiches, snacks and drinks.
The HAF programme was set up by the government to support hundreds of thousands of children and their families throughout the school holidays, aiming to provide healthy food and enriching activities to children and young people, with free places available for those on free school meals.
The Holiday Activities and Food programme supported over 600,000 children last summer, and is proven to benefit children’s wellbeing, behaviour, physical activity and social skills.
Rebecca Singleton, Customer and Community Director at Morrisons, said: “Supporting local communities is incredibly important to us and we know that the summer holidays can be a difficult time for families concerned about holiday hunger.
“Schools, community groups and HAF aim to support children with healthy food at activity clubs during the school holidays, that is why we’re donating £100,000 worth of nutritious food to support the needs of local clubs across the country to help prevent families from experiencing holiday hunger this summer.”
To help those in need, Morrisons also gives surplus food to local causes, such as food banks through its unsold food programme. In addition, its Food Bank ‘Pick Up Pack’ scheme in store allows customers to purchase a bag filled with a mix of food products, which are distributed to local food banks and community organisations by Community Champions supporting individuals and families.
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