
The Moroccan government called on sports apparel company Adidas to pull off the market its new jersey collection for Algeria’s national football team, alleging that the featured mosaic pattern amounted to “cultural appropriation” of Moroccan heritage.
Morocco’s Ministry of Youth, Culture and Communication said in a statement that the design on the jerseys of the rival North African team depicts a traditional mosaic of colored earthenware tiles, known in Morocco as zellige.