Finally, more than two years after queuing for hours outside Swatch’s Covent Garden shop, only for it to not open due to security concerns, I’m now the owner of a MoonSwatch.
A lot has happened in those two-and-a-half years, and Swatch certainly hasn’t shied away from milking the MoonSwatch cash cow for all it’s worth. But now, finally, buying 2022’s hottest watch is now just a case of walking into a Swatch store and picking your favourite.
